Daily Purify is a gentle, chelating, sulfate-free cleanser and has a pH balance of 5.5, perfect for color treated hair. Enriched with organic botanicals and superb quality vegetable proteins, Daily Purify Shampoo gently lifts away impurities and removes residue, odor, product build-up, minerals and chlorine without stripping hair color. Daily Purify Shampoo cleanses gently, hydrates deeply, strengthens, detangles, protects against UVA & UVB rays, protects from heat and leaves hair healthy and vibrant.